← mollyyllom.com

Senior Brand & Product Designer

Molly
Yllom

Santo Domingo, Dominican Republic  ·  Spanish / English

Brand and Product Designer with 20+ years building scalable visual systems across agencies, freelance work, and Web3 products. Front-end capable with React, Next.js, and Tailwind.

hola@mollyyllom.com
Molly Yllom

Professional Experience

Building brands
for 20+ years

FreelanceCurrent

Art Director & Brand Designer

2008 – Present

Independent practice since 2008, serving clients across the Dominican Republic and internationally. Selected clients: INTEC, POS, JMMB Bank.

  • Designed scalable brand identity systems and visual guidelines across industries.
  • Led creative direction for campaigns, editorial, and digital assets from brief to delivery.
Brand IdentityVisual SystemsCampaign DesignPrint & Digital
Marketing of Minds — MoM

Art Director

2019 – 2023

  • Led branding and campaign development for multiple clients across digital and print.
  • Oversaw creative execution from concept to final delivery.
Art DirectionCampaign DesignBrand Strategy
McCann-Erickson

Art Director

2016 – 2018

  • Created advertising campaigns for major brands at one of the world's top creative agencies.
  • Led concept development and visual storytelling across TV, digital, and print.
AdvertisingCreative DirectionBrand Campaigns
Room Grupo Creativo

Art Director

2014 – 2016

  • Art directed client campaigns across brand, digital, and print at a full-service agency.
Art DirectionBrand DesignCreative Direction
Banco del Progreso

Graphic Designer

2012 – 2013

  • Designed marketing and communications materials for one of the Dominican Republic's leading banks.
Graphic DesignBrand AssetsPrint Design
Room Grupo Creativo

Graphic Designer

2010 – 2012

  • Started career at a full-service agency, building foundations in visual design and art direction.
Graphic DesignVisual Communication

Selected Projects

Featured
work

MariaLunares.com

Creative Director & Front-end Developer

2023 – 2024

Full creative and technical ownership of an independent music artist's digital universe.

  • Designed and built marialunares.com — brand identity, art direction, and front-end development in one cohesive project.
Next.jsReactTailwind CSSBrand IdentityCreative Direction
Mollyyllom.com

Designer & Front-end Developer

2024 – Present

  • Designed and developed mollyyllom.com — personal brand identity translated into a fully responsive portfolio site.
Next.jsReactTailwind CSSBrand Identity
JMMB Bank

Brand Designer

2015 – 2019

  • Designed brand identity and communication assets ensuring visual consistency across all print and digital touchpoints.
Brand IdentityVisual SystemsPrint & Digital

Capabilities

Design
expertise

Brand & Identity

Brand StrategyIdentity SystemsArt DirectionBrand GuidelinesVisual StorytellingConcept Development

Product Design

UI/UX DesignDesign SystemsLanding PagesWireframingPrototyping

Front-end

ReactNext.jsTailwind CSSHTML / CSS

Design Tools

FigmaAdobe IllustratorAdobe PhotoshopAdobe InDesignAfter Effects

Marketing & Web3

Campaign DesignSocial Media DesignSolana EcosystemToken BrandingGo-to-Market Design

Workflow

Creative DirectionClient ManagementDeveloper HandoffAgileNotion

Education

Formally
trained.

2013 – 2014

Blanquerna, Ramon Llull University

Master's in Advertising Art Direction

Barcelona, Spain

2007 – 2012

Universidad APEC

Bachelor's in Advertising

Santo Domingo, Dominican Republic

Contact

Let's work
together

hola@mollyyllom.com