← mollyyllom.com

Senior Brand & Product Designer

Molly
Yllom

Santo Domingo, Dominican Republic  ·  Spanish / English

Brand and Product Designer with 17+ years building scalable visual systems across agencies, freelance work, and Web3 products. I design brands and products end to end, and ship the front-end in React, Next.js, and Tailwind.

hola@mollyyllom.com
Molly Yllom

Professional Experience

Building brands
for 17+ years

AerosolCurrent

Head of Design

2026 - Present

Leading design across a digital products company on Solana: brand, product and front-end.

  • Lead all design across the company: brand identity, product UX, marketing surfaces, and web.
  • Led the full redesign of Burn & Claim. Consumer app, dashboard and marketing site, designed and built in Next.js, React and Tailwind.
  • Built a scalable, tiered design system used across multiple products and surfaces.
Brand SystemsProduct DesignNext.jsReactTailwind CSSSolana
Aerosol

Brand Consultant & Art Director

2024 - 2026

  • Partnered with Aerosol as brand consultant and art director before stepping into the Head of Design role.
  • Shaped early brand direction and visual systems, and designed product and marketing touchpoints across the ecosystem.
Brand IdentityArt DirectionProduct DesignSolana
MollyverseCurrent

Designer & Front-end Developer

2026 - Present

Designed and built my own Web3 platform end to end, from brand to a live product on Solana.

  • Designed and shipped mollyverse.art and a native app on the Solana dApp Store, built in Next.js, React, and Tailwind.
  • Owned the full journey from concept and identity to launch; first collection of 111 pieces sold out.
Next.jsReactTailwind CSSBrand IdentityProduct DesignSolana
FreelanceCurrent

Art Director & Brand Designer

2008 - Present

Independent practice since 2008, serving clients in the United States and the Dominican Republic. US clients include Alliance Legal Group in New York, Advanced Therapy of South Florida and Mater Design. Dominican clients include INTEC, JMMB Bank and FAMA Collective.

  • Designed scalable brand identity systems and visual guidelines across industries.
  • Led creative direction for campaigns, editorial, and digital assets from brief to delivery.
Brand IdentityVisual SystemsCampaign DesignPrint & Digital
Marketing of Minds (MoM)

Art Director

2019 - 2023

  • Led branding and campaign development for multiple clients across digital and print.
  • Oversaw creative execution from concept to final delivery.
Art DirectionCampaign DesignBrand Strategy
McCann-Erickson

Art Director

2016 - 2018

  • Created advertising campaigns for major brands at one of the world's top creative agencies.
  • Led concept development and visual storytelling across TV, digital, and print.
AdvertisingCreative DirectionBrand Campaigns
Room Grupo Creativo

Art Director

2014 - 2016

  • Art directed client campaigns across brand, digital, and print at a full-service agency.
Art DirectionBrand DesignCreative Direction
Banco del Progreso

Graphic Designer

2012 - 2013

  • Designed marketing and communications materials for one of the Dominican Republic's leading banks.
Graphic DesignBrand AssetsPrint Design
Room Grupo Creativo

Graphic Designer

2010 - 2012

  • Started career at a full-service agency, building foundations in visual design and art direction.
Graphic DesignVisual Communication

Selected Projects

Featured
work

MariaLunares.com

Creative Director & Front-end Developer

2023 - 2024

Full creative and technical ownership of an independent music artist's digital universe.

  • Designed and built marialunares.com. Brand identity, art direction and front-end development in one cohesive project.
Next.jsReactTailwind CSSBrand IdentityCreative Direction
Mollyyllom.com

Designer & Front-end Developer

2024 - Present

  • Designed and developed mollyyllom.com. Personal brand identity translated into a fully responsive portfolio site.
Next.jsReactTailwind CSSBrand Identity
JMMB Bank

Brand Designer

2015 - 2019

  • Designed brand identity and communication assets ensuring visual consistency across all print and digital touchpoints.
Brand IdentityVisual SystemsPrint & Digital

Capabilities

Design
expertise

Brand & Identity

Brand StrategyIdentity SystemsArt DirectionBrand GuidelinesVisual StorytellingConcept Development

Product Design

UI/UX DesignDesign SystemsLanding PagesWireframingPrototyping

Front-end

ReactNext.jsTailwind CSSHTML / CSS

Design Tools

FigmaAdobe IllustratorAdobe PhotoshopAdobe InDesignAfter Effects

Marketing & Web3

Campaign DesignSocial Media DesignSolana EcosystemToken BrandingGo-to-Market Design

Workflow

Creative DirectionClient ManagementDeveloper HandoffAgileNotion

Education

Formally
trained.

2013 - 2014

Blanquerna, Ramon Llull University

Master's in Art Direction, Graphic Design & Creativity

Barcelona, Spain

2007 - 2012

Universidad APEC

Bachelor's in Advertising & Graphic Design

Santo Domingo, Dominican Republic

Contact

Let's work
together

hola@mollyyllom.com