What you don't see in a photo also tells a story.
In this image:
1. You don't see the years of work it took to arrive at a style of my own. 2. You don't see the times a concept changed at the last minute and forced me to rethink everything. 3. You don't see the projects that made it into the world, and the ones that never saw the light. 4. You don't see the mix of obsessive organization and creative chaos that comes with me on every delivery.
But all of it is there.
This time it was the eye and the sensibility of Simón Vélez, a friend and photographer, that brought the invisible part out. He didn't just take a photo, he captured a version of me I rarely get to see from the outside.
I'm still open to projects that challenge my creativity and let me bring what I know: building brands that don't only look good, but that say who they really are.
If you're looking to raise your visual identity with purpose and authenticity, I'd love to hear from you.