Advanced Therapy of South Florida is a psychological services center. As with any brand dealing in people's trust, the design had to convey seriousness without turning cold, because someone looking for therapy does not need to be intimidated.
In the logo and branding project for Advanced Therapy of South Florida, I set out to capture the essence of a therapeutic center that serves as a refuge for individuals seeking psychological services. My goal was to design a visual identity that reflects professionalism, elegance and modernity, conveying trust and leaving a memorable impression. The concept is based on representing Advanced Therapy as the place where patients can untangle their minds and move toward better mental health. Through symbols that evoke psychology and therapy, the logo seeks to make a meaningful impact and communicate the excellence in service that the clinic provides to its patients.
- A logo built on the idea of untangling the mind
- A visual system that is professional and approachable
- Brand applications
- A US client, in Florida, worked remotely from Santo Domingo.
Brand identity: Molly Yllom
