Canteras del Trópico extracts high quality rock and materials. Mining almost always communicates through brute force, and here the human, service-driven side that sets the company apart had to show as well.
In the logo and branding project for Canteras del Trópico, I set out to capture the essence of a company dedicated to mining and extracting high-quality rocks and materials. The design integrates elements evoking stones and excavators, symbolizing the strength and precision of their operations. I also wanted to highlight the human and service-oriented aspect that sets the company apart, reflecting their commitment to communities and the environment. The result is a visual identity that balances the robustness of the mining industry with a human, service-driven approach.
- A logo integrating stone and excavation machinery
- A visual system balancing robustness with a human approach
- Brand applications
- The brand is still live and in use by the company.
Brand identity: Molly Yllom