Aerosol builds tools for the Solana ecosystem. The product already worked and had real users, but the brand made it look like a side project, and products were piling up with no system relating them to each other.
Aerosol is a product studio built on Solana. The identity comes from a very simple idea: leaving your mark. That is where the paint drip replacing the O in the wordmark comes from, and it ended up becoming the central character of the whole system.
The visual system pairs a deep purple with coral and a wide palette of saturated colors, built to live on screen: social, product interfaces, avatars and community pieces. The drip works on its own as a symbol and also as a character living inside illustrated scenes, by day and by night, in the city and in the mountains.
It is a digital-first brand, made for a community that moves fast. Every element is designed to be recognizable in a feed, scalable to any format and flexible enough for the team to keep building on top of it.
- Full identity: wordmark, symbol, character and color system
- Sub-brand architecture for Burn & Claim, Spotlight and Aerosol ID
- A tiered design system so product, marketing and community can publish without going through design
- Corporate site and product pages
- Illustrated scenes, avatars and community pieces
- The identity shipped on 7 July 2025 and is still the company brand.
- With the new brand in place, Burn & Claim became the first burn app featured in the Solana dApp Store, was listed on MetaMask, Phantom and Solflare Discover, and signed partnerships with MEW and MonkeDAO.
- The brand refinement changed how the company defines itself: it went from calling itself a web3 product studio to a product studio.
- The role grew with the work, from outside consultant to Head of Design.
Art direction and identity: Molly Yllom
Character animation: Manuel Torres
Product and interface animation: Molly Yllom