The brief
Dito Dico is a Dominican DJ fusing tropical sound with funk and electronic music. A logo on its own could not carry that energy, so the brand needed a face.
This is the logo and visual identity design project I created for Dito Dico, a talented Dominican DJ who fuses tropical sound with funky and electronic music.
Inspired by his unique and energetic style, we created a 1930s-style cartoon mascot character that represents the artist through his brand.
The central element, a 'disc', captures the essence of his music and personality. From the logo to its implementation across various materials, this project reflects Dito Dico's passion and creativity in every detail.
What shipped
- An illustrated mascot in a 1930s cartoon style
- A record as the central element of the system
- Logo and implementation across materials
Outcome
- The brand and the character are still live and in use by the artist.
Credits
Identity and illustration: Molly Yllom