The brief
Dinerology is JMMB's financial education YouTube channel. The brief came with a hard limit: work inside the bank's existing graphic guidelines and palette, without inventing a separate brand.
Looking back at when I worked to create the logo and graphic guidelines for the YouTube channel «Dinerology», a JMMB initiative. I drew inspiration from JMMB's essence and values, creating a design that reflects innovation, professionalism, and a passion for financial education.
The job came with a hard limit: work inside JMMB's existing graphic guidelines, using their palette, without inventing a new brand. The channel had to feel like its own thing and still read as the bank.
What shipped
- A channel logo inside the JMMB system
- Graphic guidelines for the content
- Assets built for the YouTube format
Outcome
- Dinerology won Bronze at the Effie Awards Dominican Republic 2023, for MoM and JMMB.
- The channel is still online with 175 videos published and over 2,000 subscribers.
- Its most watched episode is past 18,000 views.
Credits
Logo and guidelines: Molly Yllom
