The brief
MoM is a Dominican advertising agency. An agency cannot lock itself into a single shape: the brand had to be a container able to change its contents without stopping being recognizable.
Here is the visual identity I had the opportunity to create for MOM (Marketing of Minds), a Dominican advertising agency. The idea behind the logo was to represent a space, in this case the yellow box, where anything can happen in terms of creativity and design. This space is versatile and transforms into whatever shape it needs.
With this design, we sought to convey MOM's essence as a place where creativity flourishes and ideas become reality.
What shipped
- A yellow box as the space where any idea fits
- A system that transforms into whatever shape is needed
- Brand applications
Outcome
- The brand is still in use by the agency.
Credits
Visual identity: Molly Yllom
