Riccie Oriach mixes Dominican rhythms like salve, palos, gagá, merengue and pripri with rock, hip-hop, salsa and punk. A brand representing that mix cannot lean on a single genre without betraying the rest.
This is the visual identity I created for Riccie Oriach, a talented Dominican singer-songwriter. Riccie Oriach is an artist who expands Latin rock sounds with a wave of Caribbean fusions. Drawing from his eclecticism and artistic sensibilities, Riccie has blended rhythms native to the Dominican Republic, salve, palos, gagá, merengue and pripri, with international styles like rock, hip-hop, salsa, and even punk.
The goal of the logo was to visually capture Riccie Oriach's unique personality as an artist. Through a distinctive and powerful design, I sought to convey the energy and passion that Riccie infuses into his music.
- A logo that carries the artist's personality before any one genre
- A visual system for releases and platforms
- The identity is still live and in use by the artist.
Visual identity: Molly Yllom
