Green Spirit helps people connect with plants. The category risk is obvious: everything green ends up looking alike. The brand had to come out of the product rather than a generic idea of nature.
This time I worked to create the logo and visual identity for Green Spirit. Inspired by Green Spirit's mission to help people connect with plants, I created a design that reflects the vitality and harmony of nature.
With a palette of fresh, organic colors and a distinctive design, Green Spirit now has a visual identity that communicates their commitment to sustainability and well-being.
The palette came out of the plants themselves rather than a generic idea of green, so the brand sits beside the product instead of fighting it.
- Logo and visual identity
- An organic palette pulled from the plants themselves
- Brand applications
- The brand is still live and in use.
Visual identity: Molly Yllom
