The brief
Mater Design is a design studio in the United States. A studio's own identity has a particular problem: it has to be distinctive without competing with the client work that will surround it every day.
Mater Design is a design studio based in the United States. Inspired by words like creativity, design, ideas, and passion, the logo was built on simple shapes, squares, circles and triangles, going back to basics to make something bold and full of style.
A vibrant palette gives it versatility inside the studio's own work, where the identity has to sit next to client projects without competing with them.
What shipped
- A logo built from basic shapes: square, circle and triangle
- A vibrant palette built to coexist with other people's work
- Brand applications
Outcome
- Another US client, worked remotely from Santo Domingo.
- The client is a visual communication agency, so the people signing off on the work do this for a living. The brand was delivered aligned with the vision they had for their own studio.
Credits
Brand identity: Molly Yllom